Google India has launched an Internet Bus – a mobile bus designed to provide Internet experience to people across the state of Tamil Nadu. Through this campaign Google is aiming to reach out to people with limited knowledge and exposure to the Internet.
The bus will cover 15 towns over a period of one and a half months. With a focus on four themes -- information, communication, entertainment and education, the Internet Bus will have useful and informative content in English and Tamil to give the users an understanding of how the Internet can be used for all of these needs.
In addition to basic familiarisation on using services like search, email, social networking, online maps and others, the bus will showcase how the Internet can make everyday life simple.
“We are passionate about empowering users with information and the Internet democratizes access to information. With this initiative we want to take the power of this medium to people who will really benefit from it. We believe that if we can get people to experience the Internet even briefly they will find the means to go back again,” said Dr Prasad Ram, Head of Google R&D, India.
The bus is designed to make the introduction to the Internet simple for a user. The message will be shared through interesting videos that talk about how people are using the Internet for varied reasons and activities – grandparents using email and video sites to interact with children and grandchildren in another city; a student from a small city using search to find information that is not otherwise physically accessible; a local music group using YouTube to share their talent with the world; a small entrepreneur using the Internet to expand his reach and revenues.
The Internet Bus will also address the challenge around access and language for a lot of users in smaller cities by educating them on how they can access the Internet on their mobiles and use various Google tools to break the language barrier.
The bus will cover 15 towns over a period of one and a half months. With a focus on four themes -- information, communication, entertainment and education, the Internet Bus will have useful and informative content in English and Tamil to give the users an understanding of how the Internet can be used for all of these needs.
In addition to basic familiarisation on using services like search, email, social networking, online maps and others, the bus will showcase how the Internet can make everyday life simple.
“We are passionate about empowering users with information and the Internet democratizes access to information. With this initiative we want to take the power of this medium to people who will really benefit from it. We believe that if we can get people to experience the Internet even briefly they will find the means to go back again,” said Dr Prasad Ram, Head of Google R&D, India.
The bus is designed to make the introduction to the Internet simple for a user. The message will be shared through interesting videos that talk about how people are using the Internet for varied reasons and activities – grandparents using email and video sites to interact with children and grandchildren in another city; a student from a small city using search to find information that is not otherwise physically accessible; a local music group using YouTube to share their talent with the world; a small entrepreneur using the Internet to expand his reach and revenues.
The Internet Bus will also address the challenge around access and language for a lot of users in smaller cities by educating them on how they can access the Internet on their mobiles and use various Google tools to break the language barrier.
Article Source:http://infotech.indiatimes.com/News/Google_starts_Internet_Bus_/articleshow/4070088.cms
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